The New LinkedIn Looks Just Like Facebook. Smart Move.

The New LinkedIn Looks Just Like Facebook. Smart Move.

Linkedin just gave its desktop UI the full Beverly Hills makeover. This wasn’t a nip-and-tuck or a light rhinoplasty. It was a shave-some-bone-and-redistribute-some-toochis-fat overhaul to make the professional social network look like its frenemy, Facebook. It is a welcome upgrade to a kludgy design that even company co-founder Reid Hoffman once conceded “needed work.” The site is cleaner, faster, and a whole lot easier …

How to Generate 75% More Social Media Traffic When You’re Not Popular

How to Generate 75% More Social Media Traffic When You’re Not Popular

There are more social media platforms than ever before, but not nearly enough marketers are taking advantage of most of them. Let me ask you a question. When you see the words “social media platform,” what name comes to your mind? I’m willing to bet it’s Facebook, Twitter, or Instagram. Maybe for you, it’s Pinterest, Snapchat, or even YouTube. I realized …

27 Expert Opinions About The Top 3 Social Media Networks in 2017

27 Expert Opinions About The Top 3 Social Media Networks in 2017

Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed by Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle and the number one Influencer of the UK by Career Experts. She …

Snapchat Plays a Role as Influencer Marketing Expands in Germany

Snapchat Plays a Role as Influencer Marketing Expands in Germany

Snapchat users in Germany are overwhelmingly young, and most are keen to keep up with at least some well-known personalities, according to a study by Professor Claudia Gerhards, Ph.D., and students at the Hochschule Düsseldorf (HDE) produced in cooperation with digital strategy agency whylder. Teens dominated Germany’s Snapchat audience, the study found. Nearly two-thirds (65.7%) of users in the four …

The social media marketing checklist your business needs in 2017

The social media marketing checklist your business needs in 2017

As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand …

Social Media Marketing on Flipboard

Social Media Marketing on Flipboard

Self-help author Tim Ferriss says social media is making us miserable Ferriss says taking “social media fasts” has made him happier and less reactive. “The 4-Hour Workweek” author Tim Ferriss has a new book, “Tools of Titans,” about the life advice of winners from tech, business and entertainment. But he also has some important advice to share about staying sane …

How to Use Hashtags to Improve Your Social Media Marketing

How to Use Hashtags to Improve Your Social Media Marketing

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture today and people have started using them outside of their intended purpose like using them in text messages, chats, songs, and advertisements. Hashtags …