Forging a Destiny of Social Media Influence in Your Industry

Forging a Destiny of Social Media Influence in Your Industry

What does success really, truly look like in the world of social media marketing? Simply put; influence. Successful brand pages quite openly exploit the influence that they have on their audience for their own gain. Trouble is, building social media influence is easier said than done. You can’t buy it. It won’t come as the result of some innovative new web …

How To Optimize the New LinkedIn for Your Business

How To Optimize the New LinkedIn for Your Business

For a lot of businesses, the LinkedIn company page is an overlooked part of a digital marketing strategy. It’s understandable: LinkedIn has built its reputation on being the more straight-laced, buttoned-up version of flashier social media sites like Facebook or Twitter. That approach has largely worked, as LinkedIn filled an important niche with a focus on networking, talent acquisition, and …

What Makes Social Media Marketing so Important for Businesses Today?

What Makes Social Media Marketing so Important for Businesses Today?

Social media has to be one of the most commonly used terms on the internet today. It is used not only by people who are using it for passing time on a daily basis but by businesses and entrepreneurs the same. It has become such a famous term because with the passage of social media has become the most populated …

Do These 5 Things if You Want to Become a Public Speaker

Do These 5 Things if You Want to Become a Public Speaker

Public speaking can do wonders for one’s career in terms of positioning as a thought leader within your industry and having exposure to countless executives in the audience which is advantageous for anyone that’s looking to grow a business or advance in their career. However, the journey to becoming a public speaker isn’t one that comes overnight. Like anything else, …

Can't Make it to a Conference? Here Are Twitter Tools to Use Instead

Can’t Make it to a Conference? Here Are Twitter Tools to Use Instead

There are some amazing conferences happening all over the world in every industry. From the unveiling of the latest products to guest speakers that are the top of the top, it can be so disappointing when you can’t afford to attend yourself, especially when you know there will be a lot going on there that can give you and edge …