6 Reasons Marketers Should Be More Involved in Customer Experience

6 Reasons Marketers Should Be More Involved in Customer Experience

Net new customers. It’s the marketer’s highest calling. And yet, as marketing functions grow increasingly complex and intertwined, new customers are only one piece of the puzzle. Among the many hats we wear, from managing public perception to influencing product development, marketers also play a significant role in servicing existing customers. As more and more companies recognize the strong link …