The next evolution of influencer marketing

The next evolution of influencer marketing

Many people think influencer marketing is the hottest new fad, but influencer marketing is not a new concept by any means. From celebrity endorsements to social advocacy campaigns, we have seen various forms of influencer marketing throughout advertising’s history.  This was the age of 101 different social media monitoring tools that brands could access to better understand their audience. No …

How to Use Instagram Live to Generate Leads

How to Use Instagram Live to Generate Leads

Interested in using more live video for your business? Wondering how Instagram Live can generate leads? Using Instagram Live stories as a lead generation tool will help you stay one step ahead of your competitors. In this article, you’ll discover three ways to use Instagram Live video to generate leads for your business. Why Use Instagram Live Video for Lead …

How To Create Buyer Persona For Effective Marketing

How To Create Buyer Persona For Effective Marketing

Your audience is your everything. Realize it as fast as you can – and you will avoid a lot of mistakes. You may think now that it’s easier to say than to make. Understanding hundreds and thousands of real people at once doesn’t really sound like a straightforward task. Not at the beginning, definitely. However, everything gets clearer when you …

Turn Your Website into a Lead Generation Goldmine

Turn Your Website into a Lead Generation Goldmine

Your website is so much more than a brochure describing your business. It is literally a goldmine waiting to happen. But, you have to set it up correctly. You need plenty of calls to action and reasons to give people to want to be connected to you, buy your information or products, and even promote you. It all starts with …

Making The Business Case For Customer Success

Making The Business Case For Customer Success

The fast growing recognition of Customer Success is a survival tactic for most SaaS companies today. However, with Customer Success, the customer is the beneficiary of an exceptional customer experience and is extracting the maximum value from the product or service they have purchased from you. In the end, it will be a win/win for all. Despite the obvious, if a …

5 common marketing automation mistakes

5 common marketing automation mistakes

Did you know that many world renowned marketers use marketing automation to reach out to their audience? The statistics further claim that 63 percent of companies successful in Marketing Automation plan to increase their Marketing Automation budget. However, there is always the question of whether companies are making the best use of marketing automation technology for the best results. For …

Maintaining Authenticity with Opt-In Influencer Networks

Maintaining Authenticity with Opt-In Influencer Networks

Noah is an Account Manager at GroupHigh. With a curiosity for the ever-changing climate of influencer PR and marketing, Noah has the opportunity to help clients utilize GroupHigh’s influencer identification and management software in creative and strategic ways. I recently had a conversation with a work friend around Opt-In influencer networks and how authenticity is often impacted when recruiting people …

7 Reasons Why Influencer Marketing will Explode in 2017

7 Reasons Why Influencer Marketing will Explode in 2017

Influencer Marketing is a new term for a practice that has been part of marketing for a very long time. From celebrity and professional endorsements, through to sponsorship deals with sports stars and teams, not forgetting embedded marketing in the form of product placement in movies and TV shows. The premise was – and still is, to some degree – …

Why Influencer Marketing Will Explode in 2017

Why Influencer Marketing Will Explode in 2017

Influencer Marketing is a new term for a practice that has been part of marketing for a very long time. From celebrity and professional endorsements, through to sponsorship deals with sports stars and teams, not forgetting embedded marketing in the form of product placement in movies and TV shows. The premise was – and still is, to some degree – …

5 Reasons to Use Influencer Marketing in 2017

5 Reasons to Use Influencer Marketing in 2017

Due to the increasing use of adblock software [1], brands and marketers face some limitations in the way they reach an audience. Now that more and more of their target customers are blocking banner ads on their browsers, there’s a weaker chance of spreading their promotional messages. This is one of the biggest reasons brands are continuing to welcome influencers …