Why Your Startup Needs Social Media

Why Your Startup Needs Social Media

For those who haven’t got the memo, it’s no secret that social media has become quite popular over the last couple of years. Actually, “quite popular” is a biiiit of an understatement. A recent study shows that 97% of online adults aged 16-64 have visited or used a social network within the last month. Almost all of the world’s active …

How Content Marketing Can Fuel your Entrepreneurial Success

How Content Marketing Can Fuel your Entrepreneurial Success

Can content marketing work? Is content marketing a buzzword or solid business plan? What’s the surest way to startup failure? Follow old, outdated rules. If the same old, same old isn’t working and your ideas are going nowhere, you need something new. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it …

It’s time to get serious about influencers

It’s time to get serious about influencers

2017 has started at quite a pace with a flurry of pitches from both brands and Government clients. There’s been a real new year energy in terms of reviewing and building capability – with much of that energy pointed at Influencer Marketing. L’Oréal has announced greater investment in digital generally and social influencer more specifically. A commitment underscored by their …

Entrepreneurship Isn't Just for the Startups Anymore

Entrepreneurship Isn’t Just for the Startups Anymore

How can we best prepare our team and brands for jobs that don’t yet exist? I’ve recently realized that – although I’ve been with one company for some time now – I’ve actually been able to enjoy four different careers in sales, channels management, talent and leadership development, and marketing. I’m sure many of you have had the same experience …

Where Did Your Pitch Go Wrong? Experienced Entrepreneurs Share Their Mistakes

Where Did Your Pitch Go Wrong? Experienced Entrepreneurs Share Their Mistakes

Amy Errett is CEO and Founder of Madison Reed, a startup revolutionizing every aspect of the home hair care experience. Amy founded Madison Reed with years of business and operating expertise as a leading entrepreneur, senior executive, venture capitalist and social-mission visionary, under her belt. Previously she was a General Partner and ran the Bay Area office of Maveron – …

5 Reasons Bootstrapping Your Business is the Best Thing You Can Do

5 Reasons Bootstrapping Your Business is the Best Thing You Can Do

Let’s be honest, fundraising is a major chapter in every startup’s success story. It’s one of the most exciting, terrifying, and rewarding parts of starting a company. Having a stranger write you a check for six or seven figures not only validates your idea, but it validates yourself as an entrepreneur. Clearly, others believe in you enough to put their …

Five Inexpensive Tips to Get Your Startup Noticed

Five Inexpensive Tips to Get Your Startup Noticed

Congratulations on entering the space and launching your own startup! But, you know you won’t be making much out of it if it remains unnoticed. There are no magical ways for letting the world know about your super cool startup, just a few quick and inexpensive tips to help you attract new business. Make profiles on Facebook and twitter immediately …

3 Key Characteristics of the Best Startup CEOs

3 Key Characteristics of the Best Startup CEOs

When you look at the world’s top startups and then at their CEOs, you find similar characteristics across the board. Startup CEOs are crazy enough to start a company from scratch and strong enough to build a rock-solid team around their idea. As a startup CEO, you’ll likely feel that your company’s weight is on your shoulders, while every decision you …

This is why 2017 is going to be a hell of a tough year for seed startups

This is why 2017 is going to be a hell of a tough year for seed startups

In 2006, the average early-stage seed round for a startup was just under $600,000. A decade later, this has peaked at $2.2 million. In the era of mega-rounds, mega-valuations, over-funding, and mega-burn it is becoming increasingly common for startups to raise not one, but multiple seed rounds. What is driving this trend? Are startups really better off raising multiple seed …