5 common marketing automation mistakes

5 common marketing automation mistakes

Did you know that many world renowned marketers use marketing automation to reach out to their audience? The statistics further claim that 63 percent of companies successful in Marketing Automation plan to increase their Marketing Automation budget. However, there is always the question of whether companies are making the best use of marketing automation technology for the best results. For …

How to Promote Your YouTube Channel Like a Pro

How to Promote Your YouTube Channel Like a Pro

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. You need to figure out how to promote your YouTube channel if you want to be successful. Not sure where to start? Don’t …

Why It's Time to Stop Reading About Content Marketing and Start Doing It

Why It’s Time to Stop Reading About Content Marketing and Start Doing It

Earlier this year, I published a list of some of the most striking content marketing statistics that all marketers and business owners should know: Overwhelmingly, these statistics reflect the fact that marketers understand the important role content marketing can play in their campaigns and see the value in investing in it as a business strategy. But let me ask you …

Importance of Influencer Marketing

Importance of Influencer Marketing

As confidence in traditional advertising tactics continues to plummet, consumers are searching for new ways to find quality products. Now is the best time for companies to focus on influencer marketing. Influencers in advertising are people who have earned the trust of thousands by way of strong online or in-person presence. They are not always celebrities, though individuals working in …