Selling Online: Detecting Your Prospect’s Buying Triggers

Selling Online: Detecting Your Prospect’s Buying Triggers

One of the most frequent question I hear is: How do you know which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer is, of course, it depends on where your prospect is in the buying cycle. There …

4 Tips for Persuading People by Listening to Them

4 Tips for Persuading People by Listening to Them

The leader of any business must come to grips with the following reality: You are the product or service you are selling. For entrepreneurs, that means that you are selling all the time, including with “internal” audiences like staff, vendors and investors. Your goal is to transfer the confidence and conviction you have in your company to everyone in its orbit. …

Will Your Data Help or Hurt Your Business?

Will Your Data Help or Hurt Your Business?

Data is your most valuable asset, but depending on how you treat it, its potential can either be fully realized or it can become toxic. Analysts project by 2025, data from connected devices will yield insights driving potential business value of as much as $11 trillion. But studies suggest 80 percent of corporate data is dark data — meaning either meaningless or …

12 Emerging Influencer Marketing Trends for Social Media to Watch

12 Emerging Influencer Marketing Trends for Social Media to Watch

Each fall, bloggers and social media experts are asked to make their predictions about the trends for the upcoming year. At a time when changes are occurring at an accelerated pace, it appears increasingly risky to predict what is coming. The ecosystem of social networking is complex with the emergence of new platforms for aggregation and distribution of content. We can …

How to become a thought leader (without writing anything)

How to become a thought leader (without writing anything)

A successful thought leadership strategy puts your brand at the heart of the agenda for your industry. When it’s done well, thought leadership’s benefits include awareness (as your content is shared across relevant audiences), an increasingly owned audience, as people opt to follow your brand experts, and effective integration with sales as you provide great B2B content for reaching out …

How to Use Content to Get Your Audience to Trust You

How to Use Content to Get Your Audience to Trust You

Why are online reviews so prevalent regardless of industry? It’s because we, as consumers, need to be reassured that whatever we’re paying for is going to deliver on its promises. Integrity is at the heart of this. An honest business that stands by its principles is one that deserves to be trusted. But you can’t just say you have integrity …

The Next Generation of Influencer Marketing

The Next Generation of Influencer Marketing

More and more marketers today are tapping into influencer marketing. Why? Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. From personal experience, influencer marketing can be a tough nut to crack. It’s easy to fall into the trap of doing random acts of influencer marketing …

How to Use Twitter Advanced Search Like a Pro

How to Use Twitter Advanced Search Like a Pro

We all know how powerful Twitter is. It has been estimated that people tweet over 500 million times per day (with over 6000 new tweets per second). Being one of the biggest social media platforms out there, Twitter hosts an overwhelming amount of content. However, just like any other medium, at times it becomes quite tough to filter this content or …

Why a Content Strategy Is More Important Than Creation

Why a Content Strategy Is More Important Than Creation

As the prices of Super Bowl ads increase, so too must the marketing budget used to promote those ads. More companies are sharing teasers to their Super Bowl ads via social media before the game with hopes that they’ll be written about and shared in anticipation. Client takeaway: The average cost of a 30-second ad for the big game is …

Where Did Your Pitch Go Wrong? Experienced Entrepreneurs Share Their Mistakes

Where Did Your Pitch Go Wrong? Experienced Entrepreneurs Share Their Mistakes

Amy Errett is CEO and Founder of Madison Reed, a startup revolutionizing every aspect of the home hair care experience. Amy founded Madison Reed with years of business and operating expertise as a leading entrepreneur, senior executive, venture capitalist and social-mission visionary, under her belt. Previously she was a General Partner and ran the Bay Area office of Maveron – …