3 Ways to Extract Meaningful Audience Insights from Twitter

3 Ways to Extract Meaningful Audience Insights from Twitter

I’m a big fan of Twitter – it’s the social network I use the most and I get a huge amount of value from it. So it confuses me when I see complaints about the platform being too confusing or too difficult, rendering is largely useless in the eyes of many. And while not every brand will get value from tweets, there are a heap …

Airbnb is using Twitter live 360 video to showcase travel destinations

Airbnb is using Twitter live 360 video to showcase travel destinations

Airbnb is one of the first brands to jump on Twitter’s recently launched live 360 video feature. The online accommodation marketplace is tapping its hosts and local insiders to showcase a selection of homes and experiences currently available to book as part of its recently launched “Trips” initiative. On Friday, the company kicked off its broadcasts with a 360 live-stream …

Why B2B Influencer Marketing is Your Next Big Thing

Why B2B Influencer Marketing is Your Next Big Thing

According to author Josh Steimle, influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. Livestream reports that 81 percent of internet views reported viewing more content in 2016 than the year …

How to Create a Killer Personal Brand

How to Create a Killer Personal Brand

Recently, I had an interesting coffee date with my husband. Not that our coffee dates are usually boring but you know… they’re more a couple of hours just to ourselves where we usually wind up discussing our kids… which we are trying to take a small break from… *cue Alanis in the background* Anyway, back to the interesting part of …

How brands can use social media analytics in 2017

How brands can use social media analytics in 2017

Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017? It’s interesting to examine how social media analytics change the landscape of digital marketing, as their sophisticated use brings out more opportunities for marketing campaigns with a clear ROI. I discussed the latest trends in …

What’s the Value of a Like?

What’s the Value of a Like?

Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon the scene. In a series of experiments, the researchers tested four increasingly interactive ways in which Facebook …

How to Use Instagram Live to Generate Leads

How to Use Instagram Live to Generate Leads

Interested in using more live video for your business? Wondering how Instagram Live can generate leads? Using Instagram Live stories as a lead generation tool will help you stay one step ahead of your competitors. In this article, you’ll discover three ways to use Instagram Live video to generate leads for your business. Why Use Instagram Live Video for Lead …

How Influencers Should Be Compensated by Brands

How Influencers Should Be Compensated by Brands

Once, when I was a child, a neighbor asked me if I wanted a job. She needed help with her garden, and she was willing to pay. After working for several hours, she gave me some cookies and a can of soda. Not exactly what I had in mind! When a brand or agency sends a product sample and expects …

12 Tips To Increase Social Engagement

12 Tips To Increase Social Engagement

One of the biggest benefits of social media is the ability to connect with others. Whether that be at a personal or professional level. It’s no surprise that social engagement is one of the biggest goals for businesses looking to connect with their target audiences (prospects, customers, advocates, etc.). With social media, the opportunity to establish relationships with your audience and …

Periscope 101: How to Use Periscope For Marketing

Periscope 101: How to Use Periscope For Marketing

For all the businesses out there struggling to see any traction on Twitter, you are definitely not alone. It’s difficult to generate consistent engagement on the platform, even when using tons of great practices to optimize for it. Fortunately, there is one tool that can help drive engagement more quickly: Periscope. Periscope is a live video broadcasting platform linked to …