What Is Targeting In Digital Marketing?

What Is Targeting In Digital Marketing?

Digital marketing can’t really be effective without proper targeting. What is digital marketing targeting? Digital marketing targeting is a formalized method that identifies and then intentionally aims created content, connections and the use of platforms toward a specific demographic, psychographic and/or geographic audience, their needs and concerns. You see, no matter how good the messaging and content that you create …

5 marketing tips to help you reach the price-sensitive customer

5 marketing tips to help you reach the price-sensitive customer

Every target market is different and trying to use the same tactics on each demographic can yield less than satisfactory results. With that being said, you can’t approach price-sensitive customers with the same strategy that you use to reach customers who fall on the upper end of the spending echelon. You must adjust your marketing messaging to satisfy their needs. …

7 Reasons Your Audience Isn't Connecting With Your Brand

7 Reasons Your Audience Isn’t Connecting With Your Brand

With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today’s savvy brands are doing everything they can to measure up. If you don’t connect with your customers in a personal way, you’ll fall behind competitors that do. That’s just the way business works these day. So whether you’re a startup or an …

The Right Way to Network on Social Media

The Right Way to Network on Social Media

In their book Start Your Own Business , the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors discuss the essential ways you should start promoting your business on social media. The days of in-person …

Social Media Marketing vs Traditional Marketing for Small Businesses

Social Media Marketing vs Traditional Marketing for Small Businesses

There are few differences in methods between Traditional Marketing and Social Media Marketing. What I hope to do here is point some of the main differences with regards to operating a small business, and one of the biggest differences, as I see it, is market approach. First of all, traditional marketing is designed to have a shotgun effect, i.e. mass marketing …

How We Utilized Evergreen Content to Increase Our Traffic 1

How We Utilized Evergreen Content to Increase Our Traffic 1,300% in 18 Months

Wallaroo Media was founded in mid-2012. When we formed our company, we wanted a name that was unique, fun, and brand-able. We also wanted it to have a word in it that got a lot of monthly searches that we felt we could rank for fairly quickly. So we chose Wallaroo. Soon enough, we got to #1 for the word …

Can Influencer Marketing Impact Sales Growth in the Automobile Industry?

Can Influencer Marketing Impact Sales Growth in the Automobile Industry?

Influencer marketing has proven to be one of the most value-driven marketing strategies for businesses. Using social media, a lot of brands have been able to take advantage of the power that influencers have over their audience and convert that valuable attention into sales. While several industries are ever present and consistent in their social media marketing game, with 70.7 …

Who Really Influences Your Customers?

Who Really Influences Your Customers?

Tips for Identifying the Right Influencers to Work With Renowned marketing expert Jay Baer once commented that “true influence drives action, not just awareness”, and never has this phrase rung truer than in the age of influencer marketing achat cialis 20 france. By now, most savvy brands have cottoned onto the fact that influencers are one of the most (if …