5 Ways to Optimize Your Influencer Marketing Campaigns in 2017

5 Ways to Optimize Your Influencer Marketing Campaigns in 2017

As Facebook and Google struggle to combat fake news and the use of ad blockers increases by double-digits, 2017 is shaping up to be a challenging one for marketers. Looking at the landscape, some brands might surmise that it’s time to give influencer marketing a try or maybe to double down on their existing influencer marketing spending. There’s an easy case …

Here's How Facebook Has Reduced the Need to Pay PR

Here’s How Facebook Has Reduced the Need to Pay PR

Talk to any public relations (PR) professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new form of marketing, in particular Facebook as a social media and advertising platform, from the client’s perspective. Without understanding …

How to Make Your Digital Marketing Strategy Relevant for 2017

How to Make Your Digital Marketing Strategy Relevant for 2017

As marketers kick off the new year, they can expect some trends from last year to carry over, as well as for new ones to emerge. Having started in digital marketing in 1999, I’m familiar with shifts in how consumers use the internet, and what tactics marketers use to reach them. A seismic shift is occurring: As mobile use increases, …

Here's How Facebook Has Reduced the Need to Pay PR

Here’s How Facebook Has Reduced the Need to Pay PR

Talk to any public relations (PR) professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new form of marketing, in particular Facebook as a social media and advertising platform, from the client’s perspective. Without understanding …

9 Ways to Turn Visitors Into Fans With Engaging Content

9 Ways to Turn Visitors Into Fans With Engaging Content

You may feel like a success as you watch how many visitors come to your site and the metrics just continue to climb and climb. Unfortunately, these numbers mean nothing if those visitors don’t actually transform into buyers. Think of it in terms of a retail or department store. The store wouldn’t last long if it had thousands of visitors …

How to Create a Successful Influencer Marketing Campaign

How to Create a Successful Influencer Marketing Campaign

Consumers are wary of paid ads, and either ignore them or don’t trust them. But they do pay attention to recommendations from friends, family, and influencers. The influence of the influencer is increasing. A study conducted by Twitter and Annalect, an analytics firm, found that nearly half of the people surveyed depend on recommendations from influencers before they make a …

If you think you don’t need brand influencers

If you think you don’t need brand influencers, think again

There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand out among competitors. And if …

What’s the Value of a Like?

What’s the Value of a Like?

Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon the scene. In a series of experiments, the researchers tested four increasingly interactive ways in which Facebook …

Building Your Business with Influencer Marketing

Building Your Business with Influencer Marketing

Influencer marketing can work for your business no matter what the size. We have all heard about influencer marketing and every day there are more examples and case studies, but can it really work for you and your brand? The answer is yes, and you don’t have to be a large brand either. See influencer marketing is not actually new. …

5 Emerging Content Marketing Trends You Need to Know in 2017

5 Emerging Content Marketing Trends You Need to Know in 2017

If you are looking for information on content marketing strategy, then you are at the right place. Content marketing is an integral part of digital marketing strategy. In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in low to small and medium scale businesses. Content …