20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

What’s your Twitter marketing strategy? Is it working? There are over 350,000 tweets posted every minute of every day. How do you ensure your messages stand out? Google, Nike, Starbucks, and more big brands fought for attention and won. Was it luck or brilliant Twitter marketing? We took a close look to learn how these big names got it right. …

How mass media missed the march that social media turned into a phenomenon.

How mass media missed the march that social media turned into a phenomenon.

From its inception, it was a social-media phenomenon, not a mainstream-media one. The organizers of the many women’s marches that filled the streets of cities across the world on Saturday got the word out about their projects primarily via Facebook. From there, news spread from one feed to another, and from one mouth to another, feeding a vast river of …

How to Curate Content for Your Social Media Pages to Boost Engagement and Save Time

How to Curate Content for Your Social Media Pages to Boost Engagement and Save Time

Social media marketers today almost unanimously agree on the significance of content curation. Brands and businesses have realized that continuously creating original content is challenging, in terms of both, the creative capacity it demands and the time it requires. Content curation, on the other hand, comes with several advantages, including its ability to help you establish thought leadership within a …

What You Need to Stand Out in a Noisy World

What You Need to Stand Out in a Noisy World

For years, I’ve been grappling with the question of how professionals in an increasingly noisy and frenetic world can ensure their expertise is recognized. In the course of researching my book Stand Out, I interviewed more than 50 top thought leaders across a variety of different fields to elicit best practices and commonalities. I found plenty of useful techniques, from cultivating a …

What Successful Movements Have in Common

What Successful Movements Have in Common

The declaration of surrender was touted as a triumph: “Microsoft Loves Linux,” the headline read, but just a decade earlier, the firm’s then CEO, Steve Ballmer, had called Linux a cancer. The all-powerful tech giant had lost and lost badly — to a ragtag band of revolutionaries, no less — but still seemed strangely upbeat. Overthrows like these are becoming increasingly common …

Why "rich content" is central to your social media strategy

Why “rich content” is central to your social media strategy

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. But first, I need to tell a story. Several years ago I became interested in a company called Klout. They developed algorithms to assess the massive amounts of free data on the …

Brain scans help predict the stories we're likely to share

Brain scans help predict the stories we’re likely to share

Sharing information has never been easier. Tap a button or click a mouse and you can tell hundreds of your closest friends and family, or thousands of strangers, pretty much anything.  But with a seemingly infinite amount of information and number of ways to share it at our disposal comes difficult choices regarding what to share and when. The process …

Content marketing and the need for strategy

Content marketing and the need for strategy

With emerging digital publishing technologies focused on getting content faster and more effectively to end users across different platforms and devices, the long-held belief that content is king is gaining more traction in a world where behaviours of digital natives are defining how publishers and brands deploy their strategies. But the proliferation of social media platforms and sporadic behaviour of …

What is influencer marketing

What is influencer marketing, and why should it be part of your digital strategy?

If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. You probably have never even heard of me, my company, or have yet to follow me on social media. But if Neil Patel, New York Times best selling author and a person The Wall Street Journal calls ‘the web’s top influencer’ tells …

How The New York Times Is Building the Ideal Branded Content Studio

How The New York Times Is Building the Ideal Branded Content Studio

Like other news and media companies, The New York Times has its own branded content studio: T Brand Studio. Unlike those other studios, T Brand is essentially a fully formed business within a business, all thanks to some strategic acquisitions. T Brand launched in 2014, but the project that quickly earned it a ton of notoriety was an engaging and …