How to Compete With the Big Guys and Win

How to Compete With the Big Guys and Win

Are you tired of building a killer business only to be undercut by Amazon? Are you sick of Wal-Mart squeezing you out of the marketplace because your wholesale price is too high? Is your product better than the leading competitor but relatively invisible? While it may seem impossible to compete with the big guys, there are many success stories of startups …

Why B2B Influencer Marketing is Your Next Big Thing

Why B2B Influencer Marketing is Your Next Big Thing

According to author Josh Steimle, influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. Livestream reports that 81 percent of internet views reported viewing more content in 2016 than the year …

What is influencer marketing

What is influencer marketing, and why should it be part of your digital strategy?

If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. You probably have never even heard of me, my company, or have yet to follow me on social media. But if Neil Patel, New York Times best selling author and a person The Wall Street Journal calls ‘the web’s top influencer’ tells …