The Biggest Priorities for 62 Buyer Personas [New Research]

The Biggest Priorities for 62 Buyer Personas [New Research]

Every prospect has different objectives, priorities, and personal motivators. That’s why it’s incredibly dangerous for a salesperson to make assumptions or rush to conclusions: If they’re wrong, they risk alienating the buyer and even permanently losing their trust. However, there’s an equal danger in entering the sales conversation without any expectations of what the prospect wants. The typical professional has …

12 Tips To Increase Social Engagement

12 Tips To Increase Social Engagement

One of the biggest benefits of social media is the ability to connect with others. Whether that be at a personal or professional level. It’s no surprise that social engagement is one of the biggest goals for businesses looking to connect with their target audiences (prospects, customers, advocates, etc.). With social media, the opportunity to establish relationships with your audience and …

3 Smart Networking Strategies to Use at Your Next Event

3 Smart Networking Strategies to Use at Your Next Event

I get asked quite a bit about networking and the relation to job search and personal branding. Sometimes it’s about where to find good networking events, sometimes it’s more about how to approach the whole networking thing. Networking is second nature to some people and it’s a bit foreign to others. Once you have developed and positioned yourself in your …

Influencer Marketing Must Focus on Customer Needs: Report

Influencer Marketing Must Focus on Customer Needs: Report

Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report. But for this to happen, there’s still a lot of work to be done, according to a new report, “Influence 2.0: The Future of Influencer Marketing,” from Traackr and Altimeter Group. …

5 Ways to Increase Your Visibility on LinkedIn

5 Ways to Increase Your Visibility on LinkedIn

We all know that LinkedIn is the best platform for anyone looking to establish a professional presence and connect with colleagues or potential employers. Whether you’re trying to promote your company or get head-hunted for a job, you need to make your profile stand out from the crowd. These are the best five ways to increase your visibility on LinkedIn. 1. Endorse …

5 Ways to Optimize Your Influencer Marketing Campaigns in 2017

5 Ways to Optimize Your Influencer Marketing Campaigns in 2017

As Facebook and Google struggle to combat fake news and the use of ad blockers increases by double-digits, 2017 is shaping up to be a challenging one for marketers. Looking at the landscape, some brands might surmise that it’s time to give influencer marketing a try or maybe to double down on their existing influencer marketing spending. There’s an easy case …

10 Things Smart People Do to Master Business Conversations

10 Things Smart People Do to Master Business Conversations

I’ve been writing a lot lately about how to improve communication skills, especially if you’re in a leadership role. The irony of it all is that it’s a skill not enough leaders have. I know this because it still tops the list for clients requesting communication coaching or training. Last week, I called a lot of people to the carpet …

Influence 2.0: The customer-centric future of influencer marketing

Influence 2.0: The customer-centric future of influencer marketing

A new report has been released evaluating the current state of influencer marketing, predicting ways in which the practice can strategically evolve for customer centricity. Influencer relationship management software Traackr partnered with TopRank Marketing and Altimeter principal analyst Brian Solis to globally survey 102 enterprise brand strategists and marketers on current and future investments and executions in the field, demonstrating …

How to choose topics for B2B thought leadership

How to choose topics for B2B thought leadership

The best thought leadership campaigns can build awareness, trust and quality leads for B2B firms. But poor planning and topic selection can undermine your chances of success. According to Forbes, ill-conceived thought leadership and poor topic selection can lead to a waste of resource, a negative perception of your understanding of critical issues, and a diminishing of the firm in …

AI Could Help Community Managers Boost Engagement

AI Could Help Community Managers Boost Engagement

Community managers should leverage machine learning and artificial intelligence (AI) to personalize content for their communities and foster relevant and engaging dialogue. That point was hammered home by Amith Nagarajan, CEO of Aptify, who spoke yesterday during webinar in honor of Community Manager Appreciation Day. Nagarajan, whose company provides enterprise software to membership organizations, was one of the interviewees in a …