How To Handle Negative Feedback on Social Media

How To Handle Negative Feedback on Social Media

According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the benefits offered by social media marketing. Many businesses that are not putting social media marketing to work for them may …

Building Your Advanced Content Marketing Sales Funnel

Building Your Advanced Content Marketing Sales Funnel

By now, most marketers (and founders for that matter) get the basic idea of a sales funnel. In my last post I covered how you can apply a basic sales funnel in the context of content marketing. In that post, I explained the 3 basic levels of your content marketing sales funnel: The truth? The above concepts are probably all …

What Storytelling Means for Industry Influencers

What Storytelling Means for Industry Influencers

As Annette Simmons once said “If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.” Story telling is a powerful tool for marketing your business. However, be aware, I want to be crystal clear about what I am advocating and what I am not advocating. Marketing …

Four common mistakes brands make with influencer marketing

Four common mistakes brands make with influencer marketing

As more brands turn to social media to reach and engage consumers, many naturally choose to work with influencers to front campaigns. The process isn’t always easy, of course. As highlighted in Econsultancy’s Voice of the Influencer report, there appears to be somewhat of a power struggle between brands and influencers, with the main challenges involving strategy and motivation. So, …

4 Truths About Becoming An Entrepreneur

4 Truths About Becoming An Entrepreneur

According to a recent Business.com study, a new business is launched every minute in the United States. For these entrepreneurs, opening the doors to their business brings excitement, anticipation of what’s next and a motivation to succeed. Some people decide to go into business for themselves because they’re searching for a creative outlet while others may be seeking a bit …

Why It’s High Time for RFPs to Die

Why It’s High Time for RFPs to Die

The request for proposal became a tool of choice in B2B communication for plenty of good reasons. For one thing, RFPs seem to offer a practical way of explaining what services are being sought. As a business owner, it can be appealing to simply say, “This is what we need. Now tell us what you’ll deliver.” At the same time, …

Master Your Influencer Engagement Strategy

Master Your Influencer Engagement Strategy

Today there are over two billion active social media accounts worldwide, growing by 12 percent in the last 12 months. For all the media hype that still surrounds the world of social networks, there is one thing people have come to accept: it’s not going anywhere. Virtual networks are built on the illusion that everyone likes everyone, and everyone can …

Storytelling in Content Writing: 5 Steps You Can Leverage to Drive Business Growth

Storytelling in Content Writing: 5 Steps You Can Leverage to Drive Business Growth

We all love stories. It catches our attention and stays with us for a long time. The power of storytelling in content writing cannot be overlooked. An old Native American proverb reads: “Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”  In today’s …