Three big myths about social media marketing

Three big myths about social media marketing

We hear it and encounter it every day. Clients want to start or expand their social media marketing efforts – because it’s free! They’ve either read a blog or talked to a friend or colleague that’s deluded them into believing social media marketing is free. And that by posting to Facebook, Twitter, Google+, Pinterest, or Instagram for no cost they’ll …

How to Overcome Your Fear of Self-Promotion

How to Overcome Your Fear of Self-Promotion

Do you feel hesitant to share links to your blog posts on your Facebook page, or even on LinkedIn? You don’t want to be that self-promotional. Right? You don’t want your friends and biz contacts to just think all you do is market. You don’t want to just be all sales all the time. For some reason one of my …

How Social Media Impacts Google Rankings

How Social Media Impacts Google Rankings

You’ve worked hard to make sure you’re creating all the necessary backlinks, keyword phrases, and additional content for your website. This works well to help your law firm rise in organic search engine results, but you still might not be rising as high as you would like. What could be keeping you from reaching that number one spot? Research shows …

Influencer relations: the latest war between marketing and public relations

Influencer relations: the latest war between marketing and public relations

20 years ago blogging platforms such as Blogger, Typepad and WordPress enabled anyone to publish their own content to the internet. Blogger and Typepad fell by the wayside but WordPress remains strong. Blogging disrupted the mainstream publishing business, and enabled anybody with a web browser and an internet connection to share content. This allowed rich, diverse and extraordinary niches to …

10 Essential Rules for Effective LinkedIn Marketing

10 Essential Rules for Effective LinkedIn Marketing

LinkedIn can count on a smaller user base compared to Facebook and Twitter, but the numbers are still relevant for bloggers and social media managers, especially if the niche or industry is B2B. According to Statista, LinkedIn boasted  450 million users in the 2nd quarter of 2016 , and the platform is growing. Numbers of LinkedIn members from 1st quarter …

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort Thinking about blogging for business, but wondering if it’s really worth the effort and time? Already have a blog, but unsure if it’s really attracting the right readers?  Not sure what to blog about? Or when’s  best time to publish ?  There are a lot of questions that often …

5 Hot Digital Marketing Trends For 2017

5 Hot Digital Marketing Trends For 2017

Marketing technology continues to advance and deliver ever more engaging digital experiences. Here, in no particular order, are five of the biggest trends for digital marketing professionals to look out for throughout 2017. These are essential areas for them to consider as they seek to make the biggest return on their investment. With more than 1.79 billion users every month, …

The Top 25 Small Business Influencers You Need To Know

The Top 25 Small Business Influencers You Need To Know

Small businesses need a lot of learning from different sources, experts and journals. There are lots of personalities who can give you an advice on your problems, or guide you in a better direction. These influencing personalities can make your small business a success. All you need to do is follow their lead. Twitter has lots of small business influencers, …

Your Online Presence Without Twitter?

Your Online Presence Without Twitter?

I have an ongoing email thread with another SaaS app developer about how social networks are closing access to their data, APIs, and members, and its impact on third party apps such as Triberr. The discussion primarily focuses on Twitter, but applies to the other social networks and the Big G(oogle). Since it’s relevant to both the SaaS industry and our …