How to Find Social Media Influencers with Ease

How to Find Social Media Influencers with Ease

You have probably heard of influencer marketing, and may even know it can be beneficial to your business. “There are few things that drive a sale more effectively than a warm word-of-mouth recommendation,” says Misha Talavera. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action. …

How to Unlock the Key to Instagram Engagement

How to Unlock the Key to Instagram Engagement

The key to Instagram engagement is TIME. Visual storytelling and conversation starting combined with the right mix of when to post and what to post creates Instagram gold.   T – Time Are you posting at the right time? Are you giving Instagram enough time to make a difference? I – Intent Time to stop your random acts of posting on …

How Snapchat will change the music industry in 2017

How Snapchat will change the music industry in 2017

It started with a Twitter video, announcing: New music coming Friday. Then, an Instagram video—revealing a beat, and some lyrics.  But when globally famous pop star Ed Sheeran wanted his fans to experience the first true listen of his new music, he turned to Snapchat. With an augmented reality lens, people could put on a pair of sunglasses, surround themselves …

8 Tools to Enhance Your Customer Experience On Mobile

8 Tools to Enhance Your Customer Experience On Mobile

You love your customers, right? If you do, you want to make sure that everyone you serve feels like the most important person in the world. You don’t want to be the business that sends people running into the arms of your competitors (and 44% of US consumers will switch who they do business with because of poor customer service). …

Why Twitter Won't Be Around in 5 Years

Why Twitter Won’t Be Around in 5 Years

The favorite social networkof our 45th President might not even live to see the end of his first term. While Facebook has been on a rocketship of fiscal growth, the userbase ofTwitterhas remained largely stagnant over the past couple of years. Many experts (and shareholders) feel that Twitter isn’t long for this world — and I agree. Twitter has failed …

8 Things You Need to Understand About Social Media

8 Things You Need to Understand About Social Media

Come on folks, it’s almost 2017 and some of you still don’t understand what to expect from social media marketing. Shame on you! Ok, to be fair, there are still many emerging brands who are just starting to venture down the road of influencer marketing and paid social campaigns, so let’s just say this piece is for you. Social Media …

12 Tips To Increase Social Engagement

The Power of Brand Advocates (In a World of Influencer Marketing)

Influencer marketing seems to be overshadowing the tried and true practice of building brand advocates. It is the latest trend across social media… and it makes a lot of sense why. Social media platforms provide millions of people with the opportunity to share just about anything… personal news, product reviews, likes and dislikes, business opportunities, product news, promotions, job recommendations… …

Six things marketers should know about social media in Asia-Pacific

Six things marketers should know about social media in Asia-Pacific

Three out of every five people on Earth and more than half of the global internet population live in an Asia-Pacific (APAC) country. With impressive numbers like this, it is likely that most in our industry will, at some point, face the challenge of marketing in the region. Of course Asia-Pacific also offers great opportunities for brands to find new …

Marketing for Social Selling Success

Marketing for Social Selling Success, an interview with Timothy Hughes

This post is a follow up to “The rise of the Sales Influencer, an interview with Timothy Hughes,” and the second in our interview series with Timothy Hughes, UK Business Development Director at Oracle Corporation.  Q1 – What is the role of marketing for social selling success? “Some people are adding an S to the word to make it “smarketing,” which highlights …

4 Trends in Social Media That Are Changing the Game

4 Trends in Social Media That Are Changing the Game

Savvy brands have been using social media to engage with their audiences for a long time, and with continuous changes, updates, and additions making these platforms better and easier to use, brands no longer have an excuse to avoid using social. As a marketer and leader, you have your choice of free social media tools to save you time and …