How Brands Can Overcome the Biggest Influencer Marketing Challenges

How Brands Can Overcome the Biggest Influencer Marketing Challenges

You’re familiar with influencer marketing. You already know the benefits it can offer your business. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right.  As Denis Waitley said, “Expect the best, plan for the worst, and prepare to be surprised.” Planning for the worst means learning about the potential problems you …

A Complete Guide To Building A Strong Web Presence For Your Startup

A Complete Guide To Building A Strong Web Presence For Your Startup

Now is a fascinating time to start your own business. While it is true that there has never been more competition around than there is now, there are also benefits of getting started in business today. The good news about starting a business in 2016 is that there are more tools at your disposal now than there ever has been …

How to Analyze Twitter Data for Increased Results

How to Analyze Twitter Data for Increased Results

Want massive engagement, traffic, and reach? Check out these 11 Types of Content you need to be sharing on Twitter! The first thing you need to know is what tools will help you analyze your data.  Fortunately, there are quite a few platforms which let companies measure Twitter data easily and effortlessly.  Here are a few noteworthy ones: A few years ago Twitter Analytics was introduced, …

12 Guidelines to Maximize your Social Media Presence

12 Guidelines to Maximize your Social Media Presence

Talking about social media and blogging in general, content is often considered the king. Undoubtedly in a way, it is. This is what you put before people, through which they start to develop thoughts about your brand’s image and then they decide whether they follow you or not. The question is whether or not  content is the only thing you …

How to Use Social Media Optimization for Higher Visibility

How to Use Social Media Optimization for Higher Visibility

For most marketers, when you hear the word “optimization”, you’re most likely inclined to think of SEO and the technicalities that come with it. However, at its core, the idea behind optimization is really quite simple: It’s making the best of anything. It’s about taking what you already have and then — through experimenting and measuring — figuring out ways …

Top 20 Content Marketing Tools for 2017

Top 20 Content Marketing Tools for 2017

Content marketing requires a greater focus from some businesses than traditional advertisement routes–especially for niche industries like fashion or motorsports. Promoting quality content can increase your business’s brand authority, social media outreach and web traffic, which culminates in better ROI. Content marketing is the centerpiece of any SEO campaign, and loads of useful tools are available to refine your content strategy. Following …

The tracking trap in digital marketing

The tracking trap in digital marketing

In Google’s early days — when online marketing was still a novelty avoided by most large advertisers — then-CEO Eric Schmidt acerbically quipped that “the last bastion of unaccountable spending” was the corporate marketing department. Schmidt’s comment was no doubt intended to contrast the measurability of online marketing against the opaqueness of traditional media. In the first decade of the …

Articles or updates: A LinkedIn primer for content marketing

Articles or updates: A LinkedIn primer for content marketing

For content marketing professionals looking to target high-ranking decision–makers on social media, it’s no contest. Data from the latest Fortune Social Register showed70 percent of CEOsuse only one social media network. Unsurprisingly, LinkedIn is the clear winner – it’s the platform of choice for a majority of executives. LinkedIn even surpassed Facebookas the social platform of choice among B2B marketers …