3 Questions To Ask Before You Create a Facebook Ad

3 Questions To Ask Before You Create a Facebook Ad

Advertising is part of our everyday life. Whether it’s billboards on the freeway, ads on the side of a bus, or inserts in your newspaper, businesses are always vying for your attention. Facebook is no different. Facebook started supporting advertising soon after it launched in February 2004. As the platform has grown and matured over the last decade, so have …

11 Ways to Optimize Your Instagram for Business

11 Ways to Optimize Your Instagram for Business

In early 2012, Facebook bought the social media application Instagram for $1 billion. In February of 2016, Facebook surpassed one of the largest gas companies in the world, Exxon, with an estimated value of $328 billion. Clearly, Instagram has contributed to that. So how does a business take advantage of an exponentially growing outlet? Here are 11 ways that brand managers can …

Why You Should Start a Blog in the New Year

Why You Should Start a Blog in the New Year

If you’re one of the millions of people thinking about starting a blog this year, well you’ve come to the right place! People start blogs for so many different reasons (and often continue them for others entirely!). We each get a little something different out of blogging, on top of the benefits that are communal to us all. Our motivations …

How to Do Lead Generation in WordPress Like a Pro

How to Do Lead Generation in WordPress Like a Pro

Do you want to generate leads and increase sales from your website? Lead generation should be a top priority for all businesses because at the end of the day, you want to convert your website visitors into subscribers and customers. In this article, we will show you how to do lead generation in WordPress like a pro. Since this is …

You Are Your Own Brand: The Art Of Personal Branding

You Are Your Own Brand: The Art Of Personal Branding

In business you hear the term “personal brand” thrown around a lot. It’s a process by which you define how the world sees you. It’s seemingly a straightforward task but often the most important thing a new business owner will do. But other than choosing your corporate name and registering a Canadian domain name, what other steps can you take …

5 Things You Need to be Doing to Increase Your Social Media Presence

5 Things You Need to be Doing to Increase Your Social Media Presence

Social media marketing is perhaps one of the simplest and most accessible forms of marketing you will come across. That said, it also has its own set of challenges and pitfalls that you need to overcome. The trick lies in turning your social media campaigns into a truly effective, bottom-line boosting social media presence. But the first hurdle before all of that is building …

New Social Media Tools for the Smart Musician

New Social Media Tools for the Smart Musician

Are you making the most of your social media presence? Sure, you tweet. You connect with friends and fans on Facebook. You post videos of your shows on YouTube. You’re even trying out Snapchat to see what the fuss is all about, although you are not quite sure what a “snap” is. You are doing your best to connect with …

Branding & Content Marketing Go Together

Branding & Content Marketing Go Together

How can you use content marketing to build your personal brand? Here are a few thing to consider before launching your next campaign. As an entrepreneur, you’re told to manage your personal brand. As a company, you’re told that content marketing is the next best thing to promote your company. But how do the two things interact? How do you use …

Can't Make it to a Conference? Here Are Twitter Tools to Use Instead

Can’t Make it to a Conference? Here Are Twitter Tools to Use Instead

There are some amazing conferences happening all over the world in every industry. From the unveiling of the latest products to guest speakers that are the top of the top, it can be so disappointing when you can’t afford to attend yourself, especially when you know there will be a lot going on there that can give you and edge …