Branding & Content Marketing Go Together

Branding & Content Marketing Go Together

How can you use content marketing to build your personal brand? Here are a few thing to consider before launching your next campaign. As an entrepreneur, you’re told to manage your personal brand. As a company, you’re told that content marketing is the next best thing to promote your company. But how do the two things interact? How do you use …

Can't Make it to a Conference? Here Are Twitter Tools to Use Instead

Can’t Make it to a Conference? Here Are Twitter Tools to Use Instead

There are some amazing conferences happening all over the world in every industry. From the unveiling of the latest products to guest speakers that are the top of the top, it can be so disappointing when you can’t afford to attend yourself, especially when you know there will be a lot going on there that can give you and edge …

3 Ways to Find Prospects Using Twitter

3 Ways to Find Prospects Using Twitter

Need more leads and prospects? Looking for creative ways to generate leads with Twitter? Because Twitter is discontinuing lead generation cards, now is the time to put new lead funnel techniques in place. In this article, you’ll discover three ways to find your next customers on Twitter. Twitter is a fountain of opinions and questions, and one way to tap …

How To Get Warm

How To Get Warm, Inbound Sales Leads on LinkedIn

As the wave of new LinkedIn features hits your desktop, take note of the platform’s revamped “Notifications” tab, which is a key site feature that is going to make winning new business on the platform much easier. Behind the profiles of LinkedIn’s nearly 500 million users are real professionals, including your ideal clients. And when it comes to selling on …

How Brands Can Overcome the Biggest Influencer Marketing Challenges

How Brands Can Overcome the Biggest Influencer Marketing Challenges

You’re familiar with influencer marketing. You already know the benefits it can offer your business. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right.  As Denis Waitley said, “Expect the best, plan for the worst, and prepare to be surprised.” Planning for the worst means learning about the potential problems you …

Using Twitter to Recruit: Direct Messages for All

Using Twitter to Recruit: Direct Messages for All

Using Twitter to Recruit: Direct Messages for All Google Whatsapp Digg Reddit Stumbleupon Delicious Buffer Are you one of the people using the 11th most surfed site in the world? Are you using it to recruit? How do you find the speed, volume of content and noise of the community? How accessible has it made you? Are you an average …

How to Increase Your Instagram Following in a Month

How to Increase Your Instagram Following in a Month

Instagram is a popular photo sharing application where users share photos and videos to their friends or the public. As more companies turn to social media marketing, Instagram continues to gain popularity. Moreover, users are more active on Instagram than other social media platforms; the typical Instagram user interacts with the platform about 2.3 percent more than the typical Facebook …

9 Things You Can Learn About Your Audience From Social Listening

9 Things You Can Learn About Your Audience From Social Listening

Show me your audience and I will tell you everything about your company. OK, maybe not everything, but their opinions and behavior provide a valuable source of knowledge about your business and its condition both in present and in the future. Clients and prospects are like a reflection of your firm’s potential. Therefore, it is worth spending time on getting …

How the rise of micro-influencers is dependent on AI

How the rise of micro-influencers is dependent on AI

Celebrity influencers are not the only online communicators who encourage us to buy. Data analytics studies show that micro-influencers also have a large part to play in encouraging us to purchase. But it is not only celebrities that sway us. Studies have shown that micro-influencers are 10 times more likely to influence purchases than celebrities and are changing the way …

How Follower Quality Affects Your Influencer Marketing

How Follower Quality Affects Your Influencer Marketing

Followers are the underlying factor of every social platform. Without followers, what is the point in creating content in the first place? The basic need of any influencer is to get followers who consume this content and engage with the channel. It might seem very basic and needless to define the follower concept, but it is important to have a very …