Social Media Management: Who

Social Media Management: Who, What, When and Where to Post

Having a successful social media marketing strategy is all about knowing how to play the field, or in this case fields. Every platform brings with it a specific form of content and audience. Not knowing the details of each can lead to major disasters for your social media campaigns. To prevent this from happening, we’ve broken down the four W’s …

Personal Branding Vital for Independent Consultants

Personal Branding Vital for Independent Consultants

Everyone in business recognizes strong brands and understands their importance. Coca-Cola. Nike. Apple. These brands represent certain values. Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. Independent consultants need to think the same way. You need to be top-of-mind when the need for your expertise pops up so the client thinks to …

5 Ways to Drive the Success of Influencer Relations

5 Ways to Drive the Success of Influencer Relations

Last month we published a blog post entitled ‘5 Most Common Reasons why Influencer Marketing Fails’. Now, while we are confident that this article was helpful in pinpointing exactly where brands can go wrong when implementing an influencer relations programme, we appreciate that we’ve only told half the story; what’s a story without a happy ending? Understanding where you can go wrong …

Branding & Content Marketing Go Together

3 Content Marketing Goals Your Business Can Achieve

The key to content marketing success is developing a strategy that suits your goals and aligns with your brand. When content marketing made its debut, brands in publishing and journalism-related industries were quick to jump on board. After all, it gave them a unique opportunity to showcase their writing skills while establishing themselves as industry leaders. But it didn’t take …

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Engagement: How Making Meaningful Connections Leads to Brand Loyalty

Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a transaction is the only goal, there’s little focus on keeping the customer coming back for more. Ten different people who make one-and-done transactions with your business may look …

The Art Of Repurposing Content

The Art Of Repurposing Content

As every business owner knows, the best way to stay ahead of the competition is to create high quality, in-depth content and use it effectively in your online marketing. While this is achievable, you will have to invest copious amounts of time brainstorming, researching, and creating posts appropriately targeted to your audience, offering them valuable information and generating a constant …

Why Recognition Is A Leaders Number One Tool For Boosting Results

Why Recognition Is A Leaders Number One Tool For Boosting Results

I was working with a new coaching client, and we were discussing how she could look to move her leadership to the next level to get more out of her team and get them to be inspired. I suggested that she should look to use recognitionmore. To thank her team for the work they did, tell them a good job. …

Why Your Content Marketing Is Failing and How to Fix It

Why Your Content Marketing Is Failing and How to Fix It

Content marketing can be extremely effective for extending your reach, driving traffic and helping you reach your business goals. However, some business owners report that content marketing just isn’t effective for them – or at least isn’t as effective as they’d like. This post will outline some of the most common reasons your content marketing may be failing and what you …

How Internal Influencers Can Use Content to Grow Your Team

How Internal Influencers Can Use Content to Grow Your Team

Much like fishing, recruiting new employees requires the right bait. You can use company cars and expense accounts to lure in potential candidates, but you’ll end up wasting precious resources as you throw countless fish back into the water. Recruiting the right employees — and keeping them aboard — requires some unique tactics. For example, at Influence & Co., we …

Personal branding

Personal branding, your differentiation and value added for your professional life

We often get confused about what our personal is and its value for our professional life. Which social networks is it appropriate to post material for one or the other? How do you keep the two as separate as possible? Should our private, personal, and professional lives be kept separate and if so why? ¨There are ways to at least …