Why Instagram Won 2016 and Snapchat Didn't

Why Instagram Won 2016 and Snapchat Didn’t

Instagram shows no signs of slowing down. The service now boasts a whopping  600 million active monthly users , and that last 100 million joined in just the past six months. Instagram’s only real competition is Snapchat. And while the latter may be the more popular teenager hangout, the real marketing takes place on Instagram. Yes, Snapchat took the industry …

Dear Brand Marketers

Dear Brand Marketers, Stop Pretending Influencer Marketing = Earned Media, It’s Not.

Marketing, communication and media is becoming more and more complicated. Many marketers and business leaders are finding it difficult to learn, embrace and maximize their use of new media. They struggle with understanding the difference, value and how to best use earned media, paid media and owned media. Many brand and digital marketers are poorly confusing influencer marketing with earned …

10 Steps to Build Your Stature as an Influencer

10 Steps to Build Your Stature as an Influencer

Having a strong online influence is like having a megaphone in one hand and a crystal ball in the other. It gives you the knowledge to anticipate what your audience wants while simultaneously connecting consumers to resources, products or services that matter to them. Thus, you are able to bolster your brand. Sounds good, right? But how do you go …

4 Ways to Help Build Your Personal Brand Online in 2017

4 Ways to Help Build Your Personal Brand Online in 2017

There are many reasons to make 2017 the year you resolve to build or enhance your personal brand online. The biggest reason is that it’s a digital world – not only do most people search online when looking for information about products and businesses, it’s also how they find information about people. Do you know what people will find if they …

What Micro-Influencers Can Do For You

What Micro-Influencers Can Do For You

Micro-influencer—what’s that? Along with influencer marketing, micro-influencer is the term all modern marketers have added to their repertoire. Nevertheless, what does micro-influencer mean and how can brands benefit? Though there isn’t a standard definition for the term (yet), I like how Forbes defines it, “More and more, brands are turning to people with far fewer numbers and followers—sometimes even as …

Content Marketing Is Going To Change Considerably In 2018

Content Marketing Is Going To Change Considerably In 2018

In the world of content marketing, we’re getting used to the fact that things are constantly in a state of flux. Every year there seems to be an enormous shift in how things operate. 2018 is shaping up to be yet another year where things change considerably, and we have to rewrite the content marketing books. Here’s how. Native marketing …

The keys to activating content across multiple channels

The keys to activating content across multiple channels

Sometimes when we think of content marketing, we fall into the trap of understanding it solely as a limited set of strategies to create engagement and improve our search ranking. This sort of thinking can limit marketers’ ability to make the most out of content, and can even cause us to misappropriate our time and resources. However, marketers don’t have …

5 Steps to Unlocking the Power of Influencer Marketing

5 Steps to Unlocking the Power of Influencer Marketing

As a business owner, you strive to grow online, increase your competitive position, engage your audience, promote your offerings, and ultimately generate leads. Clearly, this is challenging.  However, you are also a consumer, and as a consumer you often get annoyed with the commonly invasive, spammy pop-up advertisements are thrown at you when all you want to do is read …

Why "rich content" is central to your social media strategy

Why “rich content” is central to your social media strategy

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. But first, I need to tell a story. Several years ago I became interested in a company called Klout. They developed algorithms to assess the massive amounts of free data on the …