What you need to know about multilingual content marketing

What you need to know about multilingual content marketing

Finally figuring out content marketing and finding some semblance of continuity can feel like a huge win. So, we hate to break it to you that you’re only just scratching the surface. The next big thing is multilingual content marketing, and you’re going to want to get a head start on it. As the name suggests, multilingual content marketing refers …

Why Twitter is the best social media channel for audience growth

Why Twitter is the best social media channel for audience growth

If you’re looking for audience growth on social media, Twitter is one of *the*, best social media channels for marketers. Despite Twitter rebranding themselves as a news outlet, the platform is still a very powerful and popular social media channel. Due to the power of Twitter’s in-platform search engine, the platform makes it very easy to connect with others across the same …

Top 3 (Conquerable) Hurdles in Influencer Marketing

Top 3 (Conquerable) Hurdles in Influencer Marketing

Influencer Marketing has gone from “Influencer what?” to a breakout market category experiencing hypergrowth¹. As someone committed to customer success at Traackr, I spend a lot of time talking with our customers about managing and measuring influencer marketing in their businesses, plus conquering any hurdles in the process. These businesses range from global consumer goods companies, to major enterprise technology …

Four common mistakes brands make with influencer marketing

Four common mistakes brands make with influencer marketing

As more brands turn to social media to reach and engage consumers, many naturally choose to work with influencers to front campaigns. The process isn’t always easy, of course. As highlighted in Econsultancy’s Voice of the Influencer report, there appears to be somewhat of a power struggle between brands and influencers, with the main challenges involving strategy and motivation. So, …

How to do influencer marketing right in 2017

How to do influencer marketing right in 2017

This article and expertise was originally published on Forbes. Are you tired of hearing about influencer marketing yet? Well according to just about every year-end review, it’s among the top trends for 2017 so you’d better get moving if you want to keep up. A study published in eMarketer showed that nearly 85% of marketing and communications professionals worldwide expected to …

How to Attract Your Ideal Customer with Perfectly Positioned Content

How to Attract Your Ideal Customer with Perfectly Positioned Content

You remember Apple’s “Get a Mac” series of commercials that ran from May 2006 to October 2009? The commercials were short vignettes featuring John Hodgman as the sweet-yet-bumbling PC and Justin Long as the creative, hip Mac. Those 66 short spots were named the best advertising campaign of the previous decade by Adweek. The success of the long-running campaign leads …

How to Curate Content for Your Social Media Pages to Boost Engagement and Save Time

How to Curate Content for Your Social Media Pages to Boost Engagement and Save Time

Social media marketers today almost unanimously agree on the significance of content curation. Brands and businesses have realized that continuously creating original content is challenging, in terms of both, the creative capacity it demands and the time it requires. Content curation, on the other hand, comes with several advantages, including its ability to help you establish thought leadership within a …

5 Ways Your Social Media Posts Improve Your SEO

5 Ways Your Social Media Posts Improve Your SEO

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query. …

It's Time Marketers Rethink Their Commitment to Content

It’s Time Marketers Rethink Their Commitment to Content

Eighty-six percent of B-to-C marketers in a recent study say they will be including content marketing in their budgets this year. That makes plenty of sense because it’s no secret that as consumer attention scatters across channels, devices, times and places, simply hammering people over the head with paid advertising is becoming harder to do. The word “content” means something …

Use Your Personal Brand to Strengthen Your Leadership Identity

Use Your Personal Brand to Strengthen Your Leadership Identity

So defining your leadership identity starts by defining your personal brand. You can’t turn around your business until you turn around yourself. Understanding who you are and what you solve for is how your leadership will define the evolution of the business in the new normal. The concept of personal branding — the idea that success comes from how you …