17 Smart Things the Most Productive People Do Every Day

17 Smart Things the Most Productive People Do Every Day

To be a productivity guru, you need a commitment to excellence, intelligent planning, and focused effort, according to Paul J. Meyer. Here are 17 smart habits to adopt that will help you be your most productive self every day. Are to-do lists ruining your life? Do your to-do tasks never actually get done? That’s why I long ago ditched to-do …

5 Ways Influencer Targeting Can Generate Earned Media Lift

5 Ways Influencer Targeting Can Generate Earned Media Lift

Influencer marketing isn’t technically a new concept. If you think about it, we’ve been engaging in influencer marketing since the beginning of time – sharing information with friends and colleagues that might be likely to take those messages and share them as well. The industry is catching on – more and more brands are engaging in influencer relations to augment …

Are You Seizing the Power of Social Media Attribution?

Are You Seizing the Power of Social Media Attribution?

Few digital marketers entirely neglect marketing analytics. But are they seizing their full power? Hardly. Most just scratch the surface of what’s possible. The challenge is magnified in the social media realm. While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can …

AI Could Help Community Managers Boost Engagement

AI Could Help Community Managers Boost Engagement

Community managers should leverage machine learning and artificial intelligence (AI) to personalize content for their communities and foster relevant and engaging dialogue. That point was hammered home by Amith Nagarajan, CEO of Aptify, who spoke yesterday during webinar in honor of Community Manager Appreciation Day. Nagarajan, whose company provides enterprise software to membership organizations, was one of the interviewees in a …

How to Prepare and Keep Your Content Strategy in Check

How to Prepare and Keep Your Content Strategy in Check

Not only does content marketing drivethree times as many leadsas traditional marketing, but it also costs more than 60 percent less. But in order to reap those benefits, you need the right approach. How does your brand’s 2017 strategy look? We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and …

5 Best Practices for Publishing Content to LinkedIn

5 Best Practices for Publishing Content to LinkedIn

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Of course, relative to WordPress (3.6 million posts per week) and other content platforms LinkedIn is still pretty small. So, in this post I want to explore five best …

What to Do in Your First 30 Days as a Content Marketing Manager

What to Do in Your First 30 Days as a Content Marketing Manager

Recently, I decided to take a new role as a Senior Content Marketing Manager at Bluecore, an email marketing automation startup. Bluecore had been doing content marketing for some time, but was looking for someone who could bring a new perspective and strategy to the program. Today, I’m six weeks into the role and needless to say, it has been a whirlwind. While …