How are organisations using digital channels to improve their reach and customer service?

How are organisations using digital channels to improve their reach and customer service?

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. The most effective channels will depend on your organisation and your audience. It could be marketing via email, improving your search visibility or generating engagement on social media. Connect with your audience in the right way, and you’ll be rewarded with more than just …

Why Twitter is the best social media channel for audience growth

Why Twitter is the best social media channel for audience growth

If you’re looking for audience growth on social media, Twitter is one of *the*, best social media channels for marketers. Despite Twitter rebranding themselves as a news outlet, the platform is still a very powerful and popular social media channel. Due to the power of Twitter’s in-platform search engine, the platform makes it very easy to connect with others across the same …

How to Promote Your YouTube Channel Like a Pro

How to Promote Your YouTube Channel Like a Pro

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. You need to figure out how to promote your YouTube channel if you want to be successful. Not sure where to start? Don’t …

The 4 Key Marketing Systems to Attract Organic Search Visitors

The 4 Key Marketing Systems to Attract Organic Search Visitors

It’s not easy getting your site to attract organic search visitors. Not only do you have to ensure that you target the correct audience with every piece of your content, but you also have to ensure that said audience is going to be able to find your post in the search rankings. Simply put, if you’re not on the first …

5 Types of Content People Love to Share

5 Types of Content People Love to Share

Content marketing is real big right now. If it wasn’t there certainly wouldn’t be bloggers earning thousands every month. And one of your biggest questions is probably how do they do it. There are basically three things you need to make money blogging: The first and the second component however go hand by hand. In order to get search engine …

3 Ways to Extract Meaningful Audience Insights from Twitter

3 Ways to Extract Meaningful Audience Insights from Twitter

I’m a big fan of Twitter – it’s the social network I use the most and I get a huge amount of value from it. So it confuses me when I see complaints about the platform being too confusing or too difficult, rendering is largely useless in the eyes of many. And while not every brand will get value from tweets, there are a heap …

Is Your Niche Profitable » Marketing Websites Successfully

Is Your Niche Profitable » Marketing Websites Successfully

You have an amazing idea for a business. You’re going to sell clothing kits for owners of earthworms. You’re certain that becoming an authority figure in this niche will be relatively easy – you have the website and the products envisioned. You visualise yourself being interviewed as an overnight success selling to earthworm enthusiasts, and you can’t wait to get …

How to Do Lead Generation in WordPress Like a Pro

How to Do Lead Generation in WordPress Like a Pro

Do you want to generate leads and increase sales from your website? Lead generation should be a top priority for all businesses because at the end of the day, you want to convert your website visitors into subscribers and customers. In this article, we will show you how to do lead generation in WordPress like a pro. Since this is …

10 clever lead generation ideas

10 clever lead generation ideas

Whether you’re new to lead generation or you’ve been in the game for a while, it can be pretty tricky. Sometimes there’s a trend, but not all leads tend to follow it – and it can be frustrating when it feels like a guessing game. We’ve put together a list of 10 of the best, regularly used lead generation tips that …

4 Ways to Help Build Your Personal Brand Online in 2017

4 Ways to Help Build Your Personal Brand Online in 2017

There are many reasons to make 2017 the year you resolve to build or enhance your personal brand online. The biggest reason is that it’s a digital world – not only do most people search online when looking for information about products and businesses, it’s also how they find information about people. Do you know what people will find if they …