6 Undeniable Signs You Need to Invest in Video

6 Undeniable Signs You Need to Invest in Video

It’s 2017, and video is still dominating the marketing scene with no signs of going anywhere. If video marketing is not very prominent in your strategy, then here are a few warning signs you need to watch. If any of the points in this article apply to your business, you need to invest in video! Likes on social media are …

How to Use Facebook Ads to Boost Your Best Content

How to Use Facebook Ads to Boost Your Best Content

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social …

7 Surefire Ways To Fail At Lead Generation Using Content Markting

7 Surefire Ways To Fail At Lead Generation Using Content Markting

The content on your web pages, blog posts, landing pages and downloadable educational resources gives you an opportunity to attract prospects, build trust with them and answer questions critical to their buyer journeys. Without content, your digital marketing assets would be a series of empty web pages. Content is everything. If you fail to make it a cornerstone of your …

How to Tackle the 4Ws of Marketing Content Creation With Data

How to Tackle the 4Ws of Marketing Content Creation With Data

As with most undertakings, before you begin writing or otherwise creating content, you should ask yourself some stock questions: why, what, when, and where—the 4Ws of content creation. And because creating marketing content is as much science as it is art, the most powerful weapon you have at your disposal is data. So, before you start working on your next …

How to Improve Your Pinterest Visibility and Engagement

How to Improve Your Pinterest Visibility and Engagement

Looking for simple ways to strengthen your Pinterest presence? Wondering how to enhance your Pinterest content? A few easy-to-implement changes can greatly increase the visibility, engagement, and sales generated by your pins. In this article, you’ll discover three ways to improve your Pinterest boards and pins. On a web page, have you ever noticed text appearing in place of an …

How Social Media Impacts Google Rankings

How Social Media Impacts Google Rankings

You’ve worked hard to make sure you’re creating all the necessary backlinks, keyword phrases, and additional content for your website. This works well to help your law firm rise in organic search engine results, but you still might not be rising as high as you would like. What could be keeping you from reaching that number one spot? Research shows …

Why a Content Strategy Is More Important Than Creation

Why a Content Strategy Is More Important Than Creation

As the prices of Super Bowl ads increase, so too must the marketing budget used to promote those ads. More companies are sharing teasers to their Super Bowl ads via social media before the game with hopes that they’ll be written about and shared in anticipation. Client takeaway: The average cost of a 30-second ad for the big game is …

Building Your Advanced Content Marketing Sales Funnel

Building Your Advanced Content Marketing Sales Funnel

By now, most marketers (and founders for that matter) get the basic idea of a sales funnel. In my last post I covered how you can apply a basic sales funnel in the context of content marketing. In that post, I explained the 3 basic levels of your content marketing sales funnel: The truth? The above concepts are probably all …

Facebook’s AI unlocks the ability to search photos by what’s in them

Facebook’s AI unlocks the ability to search photos by what’s in them

Initially used to improve the experience for visually impaired members of the Facebook community, the company’s Lumos computer vision platform is now powering image content search for all users. This means you can now search for images on Facebook with key words that describe the contents of a photo, rather than being limited by tags and captions. To accomplish the task, Facebook trained …

Top Online Marketing Tips For Law Firms

Top Online Marketing Tips For Law Firms

No matter now successful a law firm may be, when it comes to online marketing, you can’t afford to drop the ball. High profile law firms such as Lamber Goodnow are well known because of a strong media presence and their innovative technology solutions. However, smaller firms stand a very real chance of being shunted aside in a competitive marketplace. …