If you think you don’t need brand influencers

If you think you don’t need brand influencers, think again

There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand out among competitors. And if …

The Importance of Building Trust Online

The Importance of Building Trust Online

Regardless of the type of business you’re talking about, the importance of building trust cannot be overstated enough. In many ways, it’s the most powerful weapon that an organization has — it’s what separates your brand from your closest competitor. In the “old days,” building trust was primarily handled through word of mouth: One satisfied customer tells another, who tells two …

10 Ways Influencer Marketing Boosts Retail Sales

10 Ways Influencer Marketing Boosts Retail Sales

As the world becomes more digitally connected, influencer marketing is quickly rising to the forefront of effective marketing strategies for brands. Based on the trust garnered by traditional word-of-mouth marketing, influencers bring that idea into the digital realm. Lord & Taylor realized the impact of influencer marketing first-hand when they used Instagram influencers for a campaign. The dress they promoted …

Matching Influencers with a Marketing Campaign: A Lesson From Letgo

Matching Influencers with a Marketing Campaign: A Lesson From Letgo

When mobile app Letgo, which helps people sell their unwanted stuff, needed to reach a national market, it turned to influencer marketing for sponsored posts. The Craigslist rival chose two social influencers, Melany Berger of the blog Melany’s Guydlines and online lifestyle magazine StupidDope. Here are some of the reasons why their choices made sense. The oldest form of advertising, …

Influencer Marketing Ideas from the Worlds Most Amazing Marketers

Influencer Marketing Ideas from the Worlds Most Amazing Marketers

The idea isn’t so much about feeding your ego (stay humble people), but rather to build authority in your niche. Your goal is to associate your personal brand with a specific topic—your area of expertise—in the minds of your audience. The influencer marketing that helps businesses grow—the type that’s appropriate for personal branding—calls for: – Targeting people your prospects trust …

How to Create Customers for Life with the Perfect Onboarding Sequence (Regardless of Industry)

How to Create Customers for Life with the Perfect Onboarding Sequence (Regardless of Industry)

Paid search is often the biggest driver of new customers. Largely because people are typing in exactly what they’re looking for. These aren’t necessarily the most profitable customers you’ve got. Especially not in the beginning. Your repeat ones are. ‘Retention’ is often associated with ninja-like email growth hacks. But it’s much more than that. Proper ‘retention’ and onboarding starts the …

Top Online Marketing Tips For Law Firms

Top Online Marketing Tips For Law Firms

No matter now successful a law firm may be, when it comes to online marketing, you can’t afford to drop the ball. High profile law firms such as Lamber Goodnow are well known because of a strong media presence and their innovative technology solutions. However, smaller firms stand a very real chance of being shunted aside in a competitive marketplace. …

5 Ways to Optimize Your Influencer Marketing Campaigns in 2017

5 Ways to Optimize Your Influencer Marketing Campaigns in 2017

As Facebook and Google struggle to combat fake news and the use of ad blockers increases by double-digits, 2017 is shaping up to be a challenging one for marketers. Looking at the landscape, some brands might surmise that it’s time to give influencer marketing a try or maybe to double down on their existing influencer marketing spending. There’s an easy case …

7 Reasons Why Influencer Marketing will Explode in 2017

7 Reasons Why Influencer Marketing will Explode in 2017

Influencer Marketing is a new term for a practice that has been part of marketing for a very long time. From celebrity and professional endorsements, through to sponsorship deals with sports stars and teams, not forgetting embedded marketing in the form of product placement in movies and TV shows. The premise was – and still is, to some degree – …

Why Influencer Marketing Will Explode in 2017

Why Influencer Marketing Will Explode in 2017

Influencer Marketing is a new term for a practice that has been part of marketing for a very long time. From celebrity and professional endorsements, through to sponsorship deals with sports stars and teams, not forgetting embedded marketing in the form of product placement in movies and TV shows. The premise was – and still is, to some degree – …