What is Influencer Marketing All About?

What is Influencer Marketing All About?

When you have a product or a service to sell, your primary marketing objective lies in finding the shortest and surest way to your customer’s heart. For years, marketing theorists have been analyzing and practitioners experimenting with an array of vehicles to carry the message from the advertiser to the end-consumer. Some ways have been more effective than others. In …

Turning Passive Audiences into Brand Evangelists

Turning Passive Audiences into Brand Evangelists

So you’ve garnered the social media following and you’ve received a decent number of likes. Now it’s time to turn both into what you really want: An army of brand evangelists. Because you have nothing if you don’t have brand ambassadors. Brand evangelists (not to be confused with celebrity endorsers) are everyday customers who promote your product and message, both online …

The Added Value of Influencers

The Added Value of Influencers

From creative content to mass syndication, influencer marketing has its perks. It’s no wonder more and more brands are reserving marketing dollars to enlist in the support of niche talent with very engaged networks. And the more we launch influencer programs the more benefits we discover for our clients. There is added value of influencers around every turn. Let’s face …

Why Influencer Marketing Should Be Part of Every Marketing Mix

Why Influencer Marketing Should Be Part of Every Marketing Mix

We’re all consumers here, so let’s do a little thought experiment together. Think about the last few things you purchased or new spots in town you investigated. Do you remember how you heard about those products or places initially? Did any of the information you used in your decision originate from family, friends, coworkers, acquaintances, or celebrities? If so, consider …

Why B2B Influencer Marketing is Your Next Big Thing

The 8 Step Influencer Marketing Strategy To Help You Get To The Top

In today’s extremely competitive digital marketing scene, it is becoming increasingly difficult for SMB owners to stand out. It’s because of this; many business owners have directed their attention towards influencer marketing in order to leverage the power of word of mouth that can be provided by an authority within their industry. If you too are interested in utilizing the …

If you think you don’t need brand influencers

If you think you don’t need brand influencers, think again

There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand out among competitors. And if …

The Importance of Building Trust Online

The Importance of Building Trust Online

Regardless of the type of business you’re talking about, the importance of building trust cannot be overstated enough. In many ways, it’s the most powerful weapon that an organization has — it’s what separates your brand from your closest competitor. In the “old days,” building trust was primarily handled through word of mouth: One satisfied customer tells another, who tells two …

10 Ways Influencer Marketing Boosts Retail Sales

10 Ways Influencer Marketing Boosts Retail Sales

As the world becomes more digitally connected, influencer marketing is quickly rising to the forefront of effective marketing strategies for brands. Based on the trust garnered by traditional word-of-mouth marketing, influencers bring that idea into the digital realm. Lord & Taylor realized the impact of influencer marketing first-hand when they used Instagram influencers for a campaign. The dress they promoted …

Matching Influencers with a Marketing Campaign: A Lesson From Letgo

Matching Influencers with a Marketing Campaign: A Lesson From Letgo

When mobile app Letgo, which helps people sell their unwanted stuff, needed to reach a national market, it turned to influencer marketing for sponsored posts. The Craigslist rival chose two social influencers, Melany Berger of the blog Melany’s Guydlines and online lifestyle magazine StupidDope. Here are some of the reasons why their choices made sense. The oldest form of advertising, …

Influencer Marketing Ideas from the Worlds Most Amazing Marketers

Influencer Marketing Ideas from the Worlds Most Amazing Marketers

The idea isn’t so much about feeding your ego (stay humble people), but rather to build authority in your niche. Your goal is to associate your personal brand with a specific topic—your area of expertise—in the minds of your audience. The influencer marketing that helps businesses grow—the type that’s appropriate for personal branding—calls for: – Targeting people your prospects trust …