6 Influencer Marketing Mistakes That Waste Your Budget

6 Influencer Marketing Mistakes That Waste Your Budget

Influencer marketing is the hot-ticket item on everymarketer’s wishlist for 2017. Using social media, it makes “word-of-mouth” more powerful than in-person endorsements. Anyone who can be interesting can grow a loyal following, and people with big followings have followers eager to earn their attention by engaging. Used wisely and it’s a marketing bonanza for you, potentiallyreturning $11.20 for every paid media …

How to Find Social Media Influencers with Ease

How to Find Social Media Influencers with Ease

You have probably heard of influencer marketing, and may even know it can be beneficial to your business. “There are few things that drive a sale more effectively than a warm word-of-mouth recommendation,” says Misha Talavera. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action. …

Why Influencer Marketing Should Be Part of Every Marketing Mix

Why Influencer Marketing Should Be Part of Every Marketing Mix

We’re all consumers here, so let’s do a little thought experiment together. Think about the last few things you purchased or new spots in town you investigated. Do you remember how you heard about those products or places initially? Did any of the information you used in your decision originate from family, friends, coworkers, acquaintances, or celebrities? If so, consider …

Importance of Influencer Marketing

Importance of Influencer Marketing

As confidence in traditional advertising tactics continues to plummet, consumers are searching for new ways to find quality products. Now is the best time for companies to focus on influencer marketing. Influencers in advertising are people who have earned the trust of thousands by way of strong online or in-person presence. They are not always celebrities, though individuals working in …