A Complete Guide To Building A Strong Web Presence For Your Startup

A Complete Guide To Building A Strong Web Presence For Your Startup

Now is a fascinating time to start your own business. While it is true that there has never been more competition around than there is now, there are also benefits of getting started in business today. The good news about starting a business in 2016 is that there are more tools at your disposal now than there ever has been …

How to Identify Influencers That Will Boost Your SEO Efforts

How to Identify Influencers That Will Boost Your SEO Efforts

A good ranking on Google’s search engine results page is invaluable. This is something that almost every marketer understands and is the reason why companies are constantly fighting to improve their SEO for the coveted top positions on Google. SEO has changed and evolved significantly over the past few years. Once upon a time, webmasters could use black-hat SEO tricks …

Is Co-Registration a Lead Generation a Tactic to Consider?

Is Co-Registration a Lead Generation a Tactic to Consider?

As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services.  I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects. Learn more about this effective but underrated lead generation tactic. …

Blogging Tools and Resources to Grow Your Blog

Blogging Tools and Resources to Grow Your Blog

I would love to say that I hit the door running and everything has been easy going ever since I began this journey in 2007, but that has  not been the case. I took some breaks in the beginning when life happened, but have been going strong for the past 7 years now. Over the course of my blogging career — …

You Are Your Own Brand: The Art Of Personal Branding

You Are Your Own Brand: The Art Of Personal Branding

In business you hear the term “personal brand” thrown around a lot. It’s a process by which you define how the world sees you. It’s seemingly a straightforward task but often the most important thing a new business owner will do. But other than choosing your corporate name and registering a Canadian domain name, what other steps can you take …

Give Them Something to Talk About: Using Digital Marketing to Promote Your Event (Part 1)

Give Them Something to Talk About: Using Digital Marketing to Promote Your Event (Part 1)

In what may be one of the greatest understatements ever, B2B events are a lot of work. Those who have managed events already know this; if you’re joining their ranks, you’re going to learn it fast. Event logistics are often top-of-mind, but effective promotion should be done hand-in-hand with your planning. All your efforts to design a great event will …

How to Level Up Your Content Marketing Maturity

How to Level Up Your Content Marketing Maturity

Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a different stage in their content marketing maturity, looking for innovative and even practical ways to bring their efforts to the next level. But as the old adage goes, you have to walk before you run—and that couldn’t be more true …

5 Ways to Use Twitter Polls for Your Business

5 Ways to Use Twitter Polls for Your Business

It seems like you can’t turn anywhere this year without hearing about polls. Who’s leading in the polls? What do the poll results mean for the future? Are the polls rigged? Has the word “poll” lost all meaning? If we’re talking about Twitter Polls, the answer is a resounding “no.” Twitter polls bridge the gap between customers and brands, giving …