Micro-Influencer Marketing: A Comprehensive Guide

Micro-Influencer Marketing: A Comprehensive Guide

Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes — we’ve all been there. In fact, just recently, a famous dog helped convince me to purchase a GoPro camera. For a creature who can’t speak, he’s a pretty effective marketer. Loki the Wolfdog’s Instagram post is a successful example of influencer marketing, which involves …

3 Tips for Creating a Social Strategy Fueled by User-Generated Content

3 Tips for Creating a Social Strategy Fueled by User-Generated Content

Many businesses do not have documented social media strategies, and a good portion of the ones that do—nearly 60 percent—are unsure about the effectiveness of theirs. In the pay-to-play world that is today’s social media marketing, the shortcomings often come down to financial issues. With many of the world’s top businesses spending millions of dollars on social media every month, do …