Influencer Marketing Is A $5-$10 Billion Dollar Global Market

Influencer Marketing Is A $5-$10 Billion Dollar Global Market

In just over half a year, the average monthly search for “influencer marketing” has increased nearly five-fold (from 500 to 2,400 U.S. Google searches). According to Google Trends, interest in influencer marketing has more than doubled within the year. This is a significant increase from the previous year which saw almost a 40% increase (Google Trends). For many brands in …

What Steve Jobs Knew About Personal Branding

What Steve Jobs Knew About Personal Branding

Steve Jobs is known as a perfectionist. He had a passion for design. Who knew that he would also leave a legacy on designing your own personal brand?  Here are some lessons from Steve about personal branding. 1) He understood what a personal brand is about. It is your unique essence and impact in the world. Steve reminded us to pursue …

How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing

How to Best Avoid the Pitfalls of Shiny Object Syndrome in Influencer Marketing

Disney and YouTube are both catching heat this week because of their association with the reigning king of YouTube influencers, PewDiePie. They both deserve it. Influencer marketing is the buzzword du jour for advertisers right now. Brands hunger for the authenticity that content created by genuine fans can bring. Keeping it real is important during a time when people rely …

5 Ways to Supercharge Your Video Influencer Marketing

5 Ways to Supercharge Your Video Influencer Marketing

If you’re a marketer or a business owner, you probably already know the importance of using videos to engage your audience. In fact, a survey by Wyzowlfound that 88% of businesses consider videos to play an important role in their marketing strategy. The survey also found that videos can provide solid ROI by boosting traffic, conversions, and sales. So when …

Six Social Media Tips to Amplify Your Content Marketing

Six Social Media Tips to Amplify Your Content Marketing

The coverage of a US Airways plane landing on the Hudson River was a watershed moment in the evolution of social media. You may remember that on January 15, 2009, US Airways Flight 1549, piloted by Captain Chesley B. “Sully” Sullenberger and First Officer Jeffrey Skiles, made an emergency landing in the Hudson after multiple bird strikes caused both jet …

12 Influencer Marketing Examples That Prove Influencer Marketing is Digital Marketing's Next Big Thing

12 Influencer Marketing Examples That Prove Influencer Marketing is Digital Marketing’s Next Big Thing, Now

Influencer marketing is well past its experimental phase. It is now firmly established as an important type of online marketing, and it is for more than just small businesses and startups, who can’t afford traditional advertising fees. Quite a few A-list businesses realize that influencer marketing helps them reach their target audience. It is digital marketing’s next best thing, that …

What’s Next for Influencer Marketing in 2017

What’s Next for Influencer Marketing in 2017

Sarah Ware, CEO of Markerly shares her predictions for influencer marketing in 2017 including the creation of new, in-house influencer networks and the continued growth of micro-influencers This past year has been a time of exceptional growth in the marketing community with brands expanding their methods and platforms used for reaching consumers. In particular, we saw brands relying heavily on …

Influencer relations: the latest war between marketing and public relations

Influencer relations: the latest war between marketing and public relations

20 years ago blogging platforms such as Blogger, Typepad and WordPress enabled anyone to publish their own content to the internet. Blogger and Typepad fell by the wayside but WordPress remains strong. Blogging disrupted the mainstream publishing business, and enabled anybody with a web browser and an internet connection to share content. This allowed rich, diverse and extraordinary niches to …

10 Quick Tips for Creating Compelling Videos for Social Media

10 Quick Tips for Creating Compelling Videos for Social Media

You don’t need a film degree to make an excellent social media video these days. Marketers with untrained eyes are creating great social video content with little more than a smartphone. And people are watching. Facebook and Snapchat have both surpassed 8 billion daily video views and YouTube’s 1 billion-plus users are watching hundreds of millions of hours of online …