Using Twitter to Recruit: Direct Messages for All

Using Twitter to Recruit: Direct Messages for All

Using Twitter to Recruit: Direct Messages for All
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Are you one of the people using the 11th most surfed site in the world? Are you using it to recruit? How do you find the speed, volume of content and noise of the community? How accessible has it made you?
Are you an average user spending 9:28 minutes per day on it, looking at, on average, 6 pages per session? Were you one of those happy recruiters who in 2011 started to notice that people were applying to 3 x more of the roles you advertised on Twitter than LinkedIn? (For reference, LinkedIners spend less time on LinkedIn – 7:40mins – but look at more (8.64) pages – speedily connecting with recruiters before getting spotted by their bosses?)
29.1% of US citizens use it and 4.7% of UK residents use it (more stats on this can be found at ).
Twitter, bless it, has changed shape and scope since being born – its history is pretty compelling (and short!):
Twitter Sceptics:
But still the recruitment world is a little sceptical about how Twitter can be used for recruitment – I rarely come across a recruiter with a tangible goal for Twitter. But in the very least Twitter can:
Source talent
Give you a voice
Expand their brain
And now Twitter has made my job of getting recruiters giddy about Twitter a little easier: DIRECT MESSAGES FOR ALL!  (see the new option in your Settings).
Now this could be a bit of a poisoned chalice.  The idea of a DM (a direct message) on Twitter was to give users private messaging capability. For a while you could only send DMs to someone if you were both following each other.

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